Thursday, November 03, 2005

What Does Jack Think?

Sure, a film or event begs to have its coattails ridden--and marketers are happy to oblige. But Jesus on a tube of toothpaste?

Oral B has a new face on tubes of children's toothpaste: Aslan.

Anyone who's spent any time in Narnia knows that Aslan is Jesus in a different land. When I saw the $1-off coupon for a tube of this toothpaste (right next to the likeness of Chicken Little), I heard the faint whirling sound of C.S. Lewis (aka Jack to his friends) spinning in his grave.